Thursday, August 27, 2009

Advertisers continue to distance themselves from Beck

Comments from advertisers recently distancing themselves from Beck:

“As mentioned before, Applebee’s regularly evaluates where our advertising appears,” said Miles McMillin, a spokesperson for Applebee’s Services, Inc., in an email to ColorOfChange.org. “We strive to reach our diverse group of consumers in many different advertising venues. We do advertise in programming where various opinions are debated as we believe discussion about issues important to our country is very valuable. We expect this discussion to be respectful. As also pointed out earlier, we have not purchased advertising time on the Glenn Beck show specifically. However, at this time, we have asked that our advertising that appears on FOX News not be included on the Glenn Beck program.”

In an email conversation with ColorOfChange.org, Joseph L. Goode, Senior Vice-President of Global Media Relations for Bank of America, confirmed that a statement posted on was authentic and that any advertisement placed on the Glenn Beck Program was an error and they would take steps to correct it.

“We don’t advertise on Glenn Beck’s show anymore,” said Charlie Sahner, a spokesperson for Vonage, in an email to ColorOfChange.org.

“I can confirm the authenticity of the statement published, said Valérie Moens, Senior Manager of Corporate Affairs for Kraft Foods Inc., in an email to ColorOfChange.org. “Kraft Foods has made the decision to stop advertising on the more politically extreme programs on all networks. In recent years, there has been a proliferation of shows with extreme content, including on the political front. These shows often are controversial and do not align with our company or brand values. That’s why we have made the decision to stop advertising on the more politically extreme programs on all networks.”

“We’re not an advertiser, that I can’t tell you [sic],” said Tom Forsythe, Vice-President of Corporate Communications for General Mills, in an email to ColorOfChange.org. “It’s not necessarily in response to your campaign. The action has much more to do with the content of the program...Upon hearing your request, I made sure that that was true. But it should have already been true because of the nature of the show.”

In a phone conversation with ColorOfChange.org, Jon Gieselman, Senior Vice-President of Advertising and Public Relations for DirecTV, Inc., confirmed that their ads should not be running on Glenn Beck’s program. “We have actually not purchased national advertising from Fox News during his show since August 3rd, and right now we don’t have plans to purchase media in the future,” Gieselman said. “We have already clarified our position with Fox News.”

“To be clear, the Glenn Beck program has never been part of our advertising effort,” said Frank Colangelo, Director of Advertising Research for Travelers Insurance, in an email to ColorOfChange.org. “Any Travelers advertisements that ran during that program in the past were due to commercial placement mistakes by Fox News. In fact we have a standing “no buy” policy with regard to the program and we have confirmed that fact with Fox News.”

“We’ve discontinued our advertising on this program and don’t plan to resume,” said Scott M. Peters, Chief Marketing Officer for Regions Financial Corporation, in an email to ColorOfChange.org.

“Our company, SAM (Store and Move) has complied with your request and “The Glenn beck” show has been put on the “do not air” list for SAM,” said Nicole Henkel, a spokesperson for SAM (Store and Move), in an email to ColorOfChange.org.

“While our distributor controls advertising, we have no plans for ads on this [Glenn Beck’s] program,” said Hank D’Ambrosio, Vice-President of Administration for Bell & Howell, in an email to ColorOfChange.org. “As I said to you in our conversation and reiterated in my conversation with our distributor, in our 102 year history, Bell and Howell has never been involved in politics or in anything that could be construed as discriminatory in any way and never will.”